Lead Impact Code of Conduct for Advertisers

("Advertiser Code of Conduct")

Updated February 19, 2014
Lead Impact reserves the right to review, request modifications to, and reject any advertisement or target at any time, at our sole discretion. We also reserve the right to de-activate any campaign not in compliance with our Advertiser Code of Conduct or if it negatively impacts our users.

All Lead Impact advertisers must ensure that each campaign complies with the following:



  1. All advertisements must be in a browser format.
  2. Landing pages that restrict or block normal browser navigational controls are not allowed.
  3. Resizing the delivery browsers (i.e. serving full-page advertisements) is not allowed.
  4. Landing pages with audio or video must have visible audio controls above the fold (standard size 800 x 600).
  5. Landing pages with missing text, excessive spacing, or poor grammar are not allowed.
  6. Users must be able to perform the ad’s call to action – if any – on the site, within 2 clicks of the landing page.
  7. A secondary pop-up should not appear when users enter or leave a landing page.
  8. Disclaimer language regarding giveaway type offers and landing pages that populate with the site they are targeting must be legible and above the fold.
  9. Rotating landing pages are not allowed.
  10. The landing page, and all advertisement on said page, must remain consistent for all locations, regardless of the geographic location the advertiser is targeting.
  11. The landing page destination URL can’t lead to a website that is under construction or that links to an error page that displays a status code such as a 404 error.
  12. Parked domain sites where the domain name redirects to a webpage displaying only advertising listings and links are not allowed.
  13. All material being advertised must clearly comply with all applicable laws and regulations related to trademark, copyright, and counterfeit goods.
  14. Advertisements that automatically add offers into website shopping carts are not permitted.
  15. Lead Impact does not allow advertisement behavior that may trick a user into clicking an ad.
  16. Unproven or misleading endorsements must not be used to confer legitimacy.
  17. Advertiser represent and warrants that (a) Advertiser is 18 years or older and has full power and authority to enter into this Agreement; (b) the content on Advertiser’s Site(s), and/or the technology and/or content (including, without limitation all images, photographs, closed captioning, data and audio) used by Advertiser in connection with this Agreement is and will continue during the term hereof to be owned or legally licensed for use as contemplated by this Agreement by Advertiser; (c) Advertiser ad(s) do not violate applicable law or regulations, including without limitation 18 USC 2257, other US Federal and State Laws, and do not infringe or violate any copyright, patent, trademark or other similar proprietary right, or otherwise violate or breach any duty toward, or rights of, any person or entity, including without limitation rights of publicity or property, or rights or duties under consumer protection, criminal law, product liability, tort or contract theories; (d) Advertiser ad(s) do not promote illegal content (including cracked software and/or keygens).


  1. Attempts at illegal, malicious or fraudulent activity, including without limitation phishing or advertisements that contain viruses, worms, Trojan horses, malware are strictly prohibited.
  2. Advertisements that promote downloadable content are not permitted unless the advertiser owns the production and development of the software product; subject to Lead Impact review.
  3. Content cannot violate TRUSTe Trusted Download Program Certification Agreement Prohibited Activities.
  4. Advertisements that promote “pay-for-play” gambling, either directly or indirectly, shall not be allowed in the United States, Australia, Israel, New Zealand, Singapore, or France where such advertisements are disallowed. Exceptions are gambling establishments that have been licensed by the Autorité de Régulation des Jeux En Ligne (ARJEL) in France or the Australian Capital Territory (ACT) Racing and Gambling Commission in Australia.
  5. For “adults only” sites, all keywords must be at least two-word combinations and specifically adult in nature to prevent accidental triggering of an advertisement and ensure that the advertisement is not viewed by someone under the age of 21.
  6. For “adults only” sites, as an additional protective measure, any URL targets must be formatted with a beginning period <.> and an ending period <.> (.domainname.com). For those sites that don’t have www. in front of the URL string, you may add a forward slash.
  7. Nudity, sexual acts (explicit, implied, or obscured), explicit sexual language, dynamic chats, audio and videos are not allowed on initial landing pages.
  8. The advertisement does not spam nor require users to “Share” or promote offers in exchange for clicks the on social network sites (Facebook, Twitter or Google+ user pages). 3. COMP


  1. Advertiser will not engage in fraudulent affiliate activity, such as but without limitation to cookie stuffing, script insertion, forced clicks, whitespace targeting, basket targeting or homepage targeting and will adhere by the affiliate programs, rules and regulations, they have agreed to at all times.
  2. Advertiser will not participate in offensive, insensitive, disparaging (regarding racial, ethnic, or political matters) defamatory, libelous, slanderous or offensive, or that abuses or threatens physical harm to others.
  3. Advertiser will not infringe upon the rights of any party or any law, regulation or legal authority including, without limitation, rights of publicity or privacy.
  4. Advertiser will not violate or make any false, misleading or disparaging representations or statements with regard to the Companies product, the Company‘s employees or a 3rd party.
  5. Advertiser will not promote offers or products or engage in any activities that will silently install software or make unauthorized changes to a User computer, change any security or browser settings without User consent, redirect the User’s Internet searches or change the user’s home page, default search provider, or error page handling without User consent.
  6. Advertiser will not obtain Personally Identifiable Information in a deceptive manner.

The Company reserves the right to change the terms of this Code of Conduct at any time without notice to Advertiser and, by continuing to participate as a Company partner, Advertiser agrees to be bound by such revised terms. The Company will post those changes on the Code of Conduct page of the applicable website. Advertiser’s continued participation as the Company partner following the posting of such changes to the Code of Conduct will constitute Advertiser’s acceptance of any such changes. If you have any questions about your campaigns or this Code of Conduct, please contact us at advertiserhelp@leadimpact.com. We will be glad to assist you to ensure that your campaigns are in full compliance.

If you have any questions about your campaigns or this Code of Conduct, please contact us at advertiserhelp@leadimpact.com. We will be glad to assist you to ensure that your campaigns are in full compliance.